This graphic design project for ST.AGE reflects the bold and rebellious spirit of the brand through a carefully crafted visual identity, developed with deep attention to every detail. The project began with an extensive trend research in the fashion industry, which informed the creation of a striking black-and-white color palette with dynamic blue accents. The visual language conveys ST.AGE's core philosophy: rethinking the basic wardrobe and sparking an emotional connection with the audience.
To complement the overall design, I incorporated raw, handwritten elements—annotations, arrows, circular highlights, and vibrant marks—drawing inspiration from the creative energy of fashion mood boards, sketches, and magazine spreads. The use of textures, markers, and hand-drawn notes helped bring a sense of authenticity and energy to the design. A distinctive feature of the visual identity is the incorporation of original garment patterns as design elements within the brand's signature patterns, adding another layer of depth and connection to the fashion world.
In addition to the core elements, I developed over 20 branded touchpoints, including size labels, patches, care tags, postcards, envelopes, business cards, and price tags. I also created a full range of packaging, including bags, stickers, wrapping paper, and t-shirts, as well as official stationery and banners. These elements were designed to ensure a cohesive, recognizable brand experience across all physical and digital materials.
Throughout the process, I carefully selected fonts, crafted a unique graphic pattern, and ensured consistency in visual elements across all brand applications. This approach ensured a cohesive and powerful identity that is easily recognizable and speaks to the brand's honesty and individuality.
The project is grounded in the philosophy I developed for ST.AGE: "No matter what happens, I’ll always stay true to myself. Fashion isn’t just about trends—it’s about expressing who I am and embracing my individuality. When I wear what feels right, confidence follows effortlessly, turning every outfit into a statement. Because style isn’t just what you see—it’s how it makes you feel."
This philosophy is not only reflected in the brand’s visual identity but also in its every interaction with the audience. From the signature pattern on packaging to bold visual solutions that stand out in digital spaces, the project captures the essence of ST.AGE as a daring and authentic brand with a unique voice.