Rapporto Tech is an ambitious company offering B2B IT solutions for managing digital communications. By focusing on optimizing interactions through key channels—SMS, messengers, chatbots, and email—the company helps large businesses build communication through a unified hub. The task was to create a modern corporate identity that would highlight Rapporto Tech's technological leadership and youthful energy.
Logo and Brand Philosophy
The central element of the brand’s identity is a minimalist logo. Its cross-shaped form symbolizes the four digital directions through which Rapporto Tech helps its clients interact with their audience. The curves of the letter "R" in the logo transform into a unique symbol, conveying the company's dynamism, innovation, and versatility.
Color Palette and Brand Assets
A bright and contemporary color palette was developed for Rapporto Tech, featuring deep blue, energetic red, rich purple, fresh green, and soft pink. These colors not only reflect the company’s technological edge but also add visual uniqueness.
More than 15 different branded assets reinforce the coherence of the style. These include corporate elements such as official stationery, business cards, envelopes, and document folders, as well as employee products like t-shirts, hoodies, and shopping bags. Additionally, the company’s branded accessories, such as gift bags, postcards, and promotional items, enhance the overall brand experience.
The created brand identity not only sets Rapporto Tech apart from its competitors but also strengthens its connection with customers, reflecting the company’s values: technological leadership, innovation, and the desire to stay close to its audience. This project is an example of how design can become an important business tool, building trust in the brand and making it recognizable in any environment.