Resurs Store: Redesign and Development of an Online Jewelry Store for a Modern Shopping Experience

Resurs Store offers unisex jewelry that complements any style, beyond age and gender. This brand is for those who choose jewelry based on what feels right, not on predefined rules.

I have been collaborating with Resurs Store since 2021, when they were just starting out, selling exclusively through Instagram. Back then, I created their first fully functional website, which became a turning point for the brand: sales skyrocketed by over 300%, and the company established itself in the market.
Four years later, it was time for a redesign. The original website had performed exceptionally well—it never crashed once and significantly contributed to the company’s growth. However, as the brand expanded and the product range grew, it became clear that a modern solution with enhanced functionality was necessary.

What Was Done

  • A minimalist, high-end design—inspired by Korean graphic aesthetics, clean, stylish, with sharp lines and a highly functional UI.
  • Fully responsive, flexible layout, ensuring a seamless experience across all devices.
  • Integrated payment systems for secure and effortless transactions.
  • Automated delivery service, streamlining the order fulfillment process.
  • Wishlist feature, allowing users to save their favorite pieces for later.

The Results

The new website is not just an update; it’s a strategic step forward.
The clients are thrilled, emphasizing how the redesign has reinforced Resurs Store’s premium image. Customers also love the improved interface, making shopping smoother and more enjoyable.
This project is a testament to how great design and well-executed development can elevate a brand, enhance user experience, and drive growth.